Tirana- The Albanian Development Fund continues the implementation of the ADRION 5 SENSES project on “Building the ADRION Brand Name in Tourism: Indulging all Five Senses”. In the framework of the activities foreseen in the project, the Albanian Development Fund organized at the premises of the Regional Office of Shkodra a consultation meeting for building the ADRION Brand Name in Tourism and Identification of needs for training in the Albanian Alps Region.

In the meeting participated representatives from different public institution, businesses operating in tourism sector in Albanian Alps, universities as well as civil society representatives, who were introduced in more detail to the project and possible approaches to the branding strategy.

In order to have a better input during the meeting was realized a questionnaire and an open discussion. Furthermore were conducted several interviews with service providers in the area to better understand the local context and to reflect it on both the brand building and in the report of identified training needs.

The meeting will enable the promotion of the international brand ADRION 5 SENSES in tourism in line with the local vision. In the same time is being carried out the design of training modules as well as the realization of trainings in the private sector in the Albanian Alps region.