{"id":4785,"date":"2019-05-03T11:11:56","date_gmt":"2019-05-03T09:11:56","guid":{"rendered":"https:\/\/www.albaniandf.org\/?page_id=4785"},"modified":"2019-09-16T10:32:56","modified_gmt":"2019-09-16T08:32:56","slug":"adrion","status":"publish","type":"page","link":"https:\/\/www.albaniandf.org\/en\/projekte\/projekte-ne-zbatim\/adrion\/","title":{"rendered":"Building the ADRION Brand Name in Tourism: Indulging all Five Senses"},"content":{"rendered":"

1.\u00a0\u00a0\u00a0\u00a0 Project Summary<\/h1>\n

The ADRION\u00a0area has high potential for further development of sustainable tourism; however tourism suffers from several weaknesses. The common territorial challenge to be addressed by ADRION 5 SENSES is the\u00a0lack of a sustainable tourism\u00a0model based on innovative, high-quality tourism products and services<\/strong>.
\nThe project suggests\u00a0a\u00a0holistic approach to sight, hearing, smell, taste and touch<\/strong>\u00a0to develop effective branding strategies and boost the performance of ADRION destination by creating conditions to enhance tourist experiences. This integrated approach (sensory marketing<\/strong>) is\u00a0new and innovative for the ADRION area.
\nThe overall objective is to\u00a0build and promote the ADRION brand name in tourism by indulging all five senses of tourists<\/strong>.
\nThe specific objective is to direct efforts of\u00a0ADRION\u00a0stakeholders to the sustainable planning of physical\/virtual settings and valorisation and preservation of natural\/cultural heritage, in which positive and memorable experiences are more likely to emerge, leading to positive outcomes, such as tourist loyalty.
\nThe project aims to use technology for the co-creation of enhanced destination experiences. The ADRION destination has the opportunity to better address the multi-sensory nature of the tourist experience in order to design experiences by exploring the potential of ICT.
\nThe main outputs of the project include a\u00a0Joint Strategy & Action Plan for the ADRION destination management<\/strong>, the\u00a0ADRION 5 SENSES Transnational Cooperation Network\u00a0<\/strong>and demonstration actions (Map of Sensations<\/strong>,\u00a0Multilingual Web Platform<\/strong>\u00a0and\u00a0Exhibition Centres<\/strong>)\u00a0that will benefit local\/regional\/national authorities, SMEs, business support organisations, academia etc.
\nADRION 5 SENSES aims to build the ADRION brand in the whole Programme area\u00a0and thus\u00a0transnationality is inherent<\/strong>\u00a0to its logic.<\/p>\n

2.\u00a0\u00a0\u00a0\u00a0 Information<\/h1>\n

Call: ADRION – FIRST CALL FOR PROPOSALS<\/strong><\/p>\n

Project Acronym: ADRION 5 SENSES<\/strong><\/p>\n

Project Number: 314<\/strong><\/p>\n

Programme Priority: 2) Sustainable Region<\/strong><\/p>\n

Specific objective: Promote the sustainable valorisation and preservation of natural and cultural heritage as growth assets in the Adriatic-Ionian area<\/strong><\/p>\n

Start \u2013 End Date: 2018-01-01 \u2013 2019-12-31<\/strong><\/p>\n

Total budget: EUR 1,437,076.09<\/strong><\/p>\n

EU contribution:<\/strong><\/p>\n

ERDF budget:EUR 803,833.14<\/strong><\/p>\n

IPAII budget: EUR 417,681.50<\/strong><\/p>\n

3.\u00a0\u00a0\u00a0\u00a0 Project Partners<\/h1>\n

LEAD PARTNER: <\/u><\/strong><\/p>\n